Researchers at the Darla Moore School of Business at the University of South Carolina analyzed 2008 data from the U.S. Census Bureau and the U.S. Department of Commerce, Bureau of Economic Analysis, regarding the creative economy associated with the arts, design, crafts and related activities in South Carolina. The results reveal that creative enterprise in the state engenders a core impact of $9.2 billion and 78,682 jobs and a full impact of $13.3 billion and 107,614 jobs. The report was written in April 2011 by Douglas Woodward, Ph.D., director of the Division of Research and professor of economics at the Darla Moore School of Business at USC.
